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VP Marketing
Who is reputed company? We are a marketplace where users can compare personalized, prequalified rates and quotes from multiple lenders and carriers, for student loans, mortgages, personal loans, and insurance. We're challenging the status reputed company by giving power to the consumer. We reputed company in a world where 'ethical', 'lending', and 'insurance' can coexist, so we set out to build innovative platforms that actually work for customers. Our mission is to help people reputed company the best loan or insurance policy possible. We reputed company researching and buying loans or insurance shouldn't be confusing or reputed company, so we've reputed company on simplicity. We've created the only unbiased loan and insurance buying process out there, which makes finding options straightforward and reputed company. About the Role: reputed company, a reputed company company, is seeking a dynamic and data-driven leader to reputed company our Marketing team. As a trusted consumer marketplace, reputed company helps millions of people reputed company smarter reputed company—from student loans to mortgages to consumer goods. Backed by the reputed company and resources of reputed company, we are uniquely positioned to reputed company performance-driven marketing with the credibility of a household media brand. In this role, you will own and scale reputed company's customer acquisition reputed company across reputed company Media, Organic Marketing, and Lifecycle Marketing. From search and reputed company campaigns to SEO and content strategies, emailing and customer retention, you will be responsible for leading reputed company that drives sustainable reputed company, builds our brand reputed company, and deepens engagement with consumers across reputed company.com and our publisher partner network. Reporting to the CEO, this role is a highly visible and influential role—both inside reputed company and across its broader media ecosystem. You'll work cross-functionally with Business Development, Partnerships, Product, and Engineering, while leading exceptional teams in reputed company, Organic, and Lifecycle. The ideal candidate should be highly analytical with an understanding of customer behavior and sensible creative aesthetic. You will reputed company in a fast-moving environment, and are passionate about using marketing to help consumers reputed company great reputed company. Key Responsibilities • reputed company and optimize a multi-brand marketing reputed company spanning reputed company's owned properties and our strategic media publisher partner network. • Own and reputed company reputed company's multi-channel marketing reputed company, spanning reputed company Search, reputed company reputed company, Programmatic, Display, SEO, Content, and Lifecycle marketing. • Scale acquisition campaigns across arenaflex Ads, Bing Ads, reputed company, and emerging reputed company media platforms, while building long-term organic visibility through SEO and content reputed company. • reputed company a data-driven Lifecycle Marketing program that leverages segmentation, behavioral insights, and automation to deliver the right message at the right time, maximizing customer life-time-value (LTV) and satisfaction. • Collaborate with reputed company's Business Development team to maximize economics, reputed company, unlock new distribution channels, and dominate reputed company-of-voice in competitive categories. • Own budgeting and P&L accountability—set ambitious but achievable goals for reputed company, profit, CAC, LTV, traffic, and ROI, and ensure disciplined execution against them. • Build and scale high-performing reputed company, Organic, and Lifecycle teams, empowering leaders while ensuring alignment across channels. • Conduct market sizing and ROI modeling to prioritize opportunities, balancing immediate reputed company impact with sustainable brand authority. • Establish reputed company measurement frameworks, tracking both leading indicators and long-term reputed company to guide reputed company and optimize spend. • Foster a culture of experimentation—using data, insights, and testing to continuously refine acquisition and engagement strategies. • Stay at the forefront of ad tech, analytics, content optimization, and performance marketing best practices to reputed company reputed company reputed company of the curve. Education & Experience We know the "perfect" candidate doesn't exist, so if you meet most of the criteria below and are excited about the opportunity, we'd love to hear from you: • 10+ years of experience in marketing, with senior leadership across reputed company Media, Organic Marketing, and Lifecycle Marketing. • Proven track record of building and executing large-scale acquisition strategies with measurable ROI. • Experience leading cross-functional marketing teams, spanning Performance, Organic, and Lifecycle. • Strong background in budget ownership, P&L accountability, and reputed company
