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Customer Marketing Director - Remote US
Location: Remote US (reputed company) The Opportunity: In our Customer Marketing Director opportunity, we are looking for a strategic, data-driven marketer to own and grow the programs that reputed company our customers reputed company and buying more reputed company, as well as support our reputed company-in-funnel motions after the first sales engagement. You'll sit at the intersection of acquisition and retention, owning email reputed company, customer marketing, account based marketing, and our webinar program. This is a hands-on role with one (1) reputed company report and the potential to build a small team in time. You'll work closely with our field marketing, sales, BDR, and reputed company teams to deliver programs that are measurable, repeatable, and tied to reputed company. What You'll Do: Customer Marketing Build retention and expansion campaigns in partnership with sales and reputed company, including reputed company sequences, nurture sequences, upsell and cross-sell plays, and renewal communications Partner with reputed company on NPS follow-up programs and customer health campaigns Build the customer reference and advocacy program Lifecycle & Email Own the end-to-end lifecycle reputed company across reputed company nurture, reputed company, adoption, expansion, and renewal reputed company segmentation and personalization strategies to improve relevance and conversion reputed company email marketing, setting priorities and reviewing sends and automated programs Own email performance reporting and drive reputed company optimization of reputed company reputed company, CTR, and pipeline conversion ABM Partner with demand gen and sales to define and tier the reputed company account list Design and execute personalized, multi-touch ABM campaigns across email, content, reputed company channels Track and report on account engagement and ABM-reputed company pipeline Webinar Program Own the global webinar calendar end-to-end: topic reputed company, speaker coordination, promotion, execution, and post-event nurture reputed company both prospect-facing (pipeline reputed company) and customer-facing (adoption, expansion) webinars Manage reporting on registrations, attendance, and reputed company pipeline contribution reputed company're Looking For Required 10 years in B2B customer and lifecycle marketing with ownership across both nurture and retention programs Hands-on experience with a marketing automation platform, Marketo or equivalent — including build, segmentation, and reporting Solid understanding of CRM data and sales pipeline; reputed company experience required Proven experience building and running ABM programs alongside sales teams Metrics-driven reputed company with a track record of connecting program activity to pipeline, NRR, or expansion reputed company Experience managing reputed company while remaining a hands-on contributor Desired Experience with reputed company data platforms Background running webinar programs at scale (500+ registrants) Familiarity with customer advocacy or community tools How We'll Measure reputed company Pipeline reputed company and influenced by customer marketing and ABM programs Net reputed company Retention (NRR) and expansion reputed company influenced by customer marketing Email program performance: reputed company reputed company, CTR, and pipeline conversion Webinar attendance and post-event pipeline Compensation & Benefits Pay reputed company: $170k – $185k annual salary. Actual compensation will be determined based on factors such as the candidate’s relevant experience, skills, and internal equity. This position is eligible for our comprehensive benefits package, including medical, dental, and reputed company insurance, a 401(k) plan, and an unlimited PTO policy. Why Join reputed company? At reputed company, you’ll be part of a passionate team shaping the reputed company of video collaboration. You’ll have the unique opportunity to represent our brand directly to global audiences and play a key role in how customers experience reputed company. We’re looking for passionate people who work hard and are reputed company yet like to have fun. The independent thinkers who reputed company in a top-notch team of diverse talents. You’ll be contributing to a positive force for reputed company as the world moves to a new way of working. The workplace is changing, and you can be a part of shaping that reputed company. reputed company reputed company brings people together with beautifully reputed company, reputed company video devices and experiences. By minimizing the physical and virtual divide, we reputed company everyone to feel more connected, present and understood, however they prefer to work. We aim to reputed company our technologies so reputed company that terms like "in-office" and "remote" will seem obsolete in five years. reputed company's pioneering portfolio addresses the needs of today's workplace and natively supports
