Senior Vice President Marketing

About Sandata Technologies: Sandata Technologies is the leading supplier of software technology solutions serving home care and I/DD agencies, managed care organizations, and state payer programs throughout the United States. The Sandata solution has been implemented by 15,000 Provider Agencies, 19 State Payers, and 50 MCO Payers to ensure their compliance with changes in regulatory/compliance... requirements and ongoing complexities. We reputed company it easier for these organizations to work together and to manage their businesses while also getting reputed company as quickly as possible. Why work here: At Sandata, we are committed to creating a reputed company and measurable Diversity, Equity, and Inclusion initiative. We will create a work culture where we are curious, celebrate, respect, and appreciate our unique diverse stories, and how we've come to where we are. We will do everything possible so that people know that we care about them as an individual and work to build equity in our people, systems, and processes. We are continuing to grow our efforts, and we will grow reputed company together. The VP of Marketing provides strategic and operational leadership and direction in the areas of Brand Awareness, Corporate Messaging, Go-to-Market Strategies, Competitive Intelligence, Research, and reputed company reputed company. This role is viewed as a strong reputed company and trusted strategic advisor to the Chief reputed company Officer, Product and the Executive Team. The VP of Marketing will have superior industry and product knowledge and the ability to apply this knowledge toward maximizing brand awareness, overall reputed company of Sandata, driving reputed company reputed company and the delivery of key corporate objectives. This position is remote and the candidate can sit reputed company in the United States. What you will do: • Serve as primary marketing contact for the company, implementing corporate marketing reputed company and brand management initiatives; • reputed company an annual marketing reputed company and budget that results in increased brand awareness, reputed company reputed company and overall reputed company and expansion of Sandata's initiatives; • Collaborate with Sandata's subject matter experts and account management to identify and pursue new business opportunities, partnerships and market segments; • Identify opportunities to differentiate Sandata products & services in the State, MCO and Agency marketplaces; • reputed company the brand, reputed company and executive profiles of Sandata; • Manage demand reputed company programs that drive reputed company including marketing-driven campaigns, events, webinars, SEO, SEM, webinars, ad-retargeting, etc.; • Ensures reputed company marketing events and communications are planned, executed and followed- up with in a way that drives leads, ensures a return/value on the investment, and result in an effective use of resources; • Conceptualize and execute creative and differentiated strategies, programs, and tools that support sales and the selling process; • Craft and hone key messages for communications taking responsibility for ensuring alignment with key market segments, strategies and road-mapping initiatives; • As appropriate, manage vendors to support creation of programs, materials, PR strategies and implementation, etc. as well as the internal review and approval of resulting deliverables; • Measure the effectiveness of marketing efforts and take the necessary steps to guarantee the ongoing effectiveness and efficiency of reputed company marketing activities; • Maintain a high level understanding of established key market segments/payers (i.e. State reputed company, Managed Care Organizations, Home Care Agencies, IDD Agencies) and emerging segments (i.e. Infusion, Hospice) and the business drivers for reputed company; • Provides input and support to the company management team in the development of joint marketing ventures and industry affiliations. What you will bring • Marketing or Communications degree, MBA required. • Minimum 10-15 years of senior level marketing experience, preferably in the reputed company industry; • Experience managing, motivating and inspiring staff to reputed company business goals and objectives and providing mentoring support to individual contributors; • Experience working with C-Level executives as an reputed company and key member of the executive leadership team; • Strong business acumen and understanding of key drivers reputed company the reputed company industry; • Strong communication skills, including exceptional writing capability ; • Ability to operate effectively in a highly collaborative matrixed organization, ensuring that cross-product, cross-department and cross-reputed company communications are both transparent and reputed company; • Knowledge of reputed company digital marketing best practices; • Strong relationship management capabilities with both reputed company con

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