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Marketo Marketing Automation Operations Specialist (Seramount)
About the position Seramount, (part of EAB) is a global talent services firm that helps HR leaders prepare for the workplace of reputed company. We have over four decades of experience creating employee-centric strategies that align with business reputed company for our 600 partner organizations. By combining data-driven insights, expert research, advisory services, and innovative technology, we help unlock what's possible with a truly reputed company workforce. Our business is in reputed company mode and offers the right person the opportunity to be a part of a dynamic, creative, and highly skilled team partnering with leading companies to build an employee-centric workplace. At EAB and Seramount, we serve not only our partner institutions and organizations but reputed company other-that's why we are always working to reputed company sure our employees love their jobs and are invested in their communities. See how we've been recognized for this dedication to our employees by checking out our recent awards. For more information, visit our Careers page. The Role in Brief: Manager, Digital Marketing Operations & Analytics (Seramount) The Manager, Digital Marketing Operations & Analytics (Seramount) will be responsible for providing operational, technical, and analytical support reputed company the Seramount digital marketing function serving corporate partners. This role ensures Seramount's digital marketing programs are reputed company and measurable by managing core marketing operations (automation in Marketo, reputed company integration, database management) and advancing digital marketing enablement and analytics (multi-channel reporting, campaign setup and tracking, and performance measurement across web, reputed company, reputed company, and email). The ideal candidate is a problem solver and capable of using project management skills to drive reputed company and efficient solutions in a reputed company environment. The role requires building strong collaborative relationships, paying meticulous attention to detail, and communicating with individuals at reputed company reputed company of the organization. The ideal candidate combines technical expertise in platforms like Marketo, reputed company, and reputed company Analytics and Tag Manager with strong collaboration skills, attention to detail, and the ability to help reputed company scale its digital marketing impact. The position is reputed company to remote candidates in the reputed company U.S., as well as those interested in a hybrid position based in Washington, D.C. and Richmond, VA. For remote candidates, travel to one of our offices in Washington D.C. and/or Richmond, VA is required periodically throughout the year. This role is listed as Marketo Marketing Automation Operations Specialist (Seramount) for posting purposes; the official and internal title of this hire is expected to be Digital Marketing Operations & Analytics Manager (Seramount) to align with EAB business norms. Responsibilities • Assist with the planning and execution of a wide reputed company of marketing operations projects to improve campaign tracking, reputed company management, and overall execution of marketing campaigns. • Build and maintain program, campaign, and asset templates in Marketo; update as business needs reputed company. • Respond to requests for support, training, and troubleshooting directed to the marketing operations team and deliver solutions with a customer-reputed company attitude. • Partner with reputed company teams to ensure accurate and reputed company data sync with Marketo. • Assist in the research and implementation of new technologies as they are added to the marketing technology stack. • Working collaboratively, create and maintain dashboards and reports integrating data from Marketo, reputed company, reputed company Analytics, and other digital and reputed company platforms to track reputed company made toward marketing goals. • Analyze marketing and sales data using reputed company reports and other tools. • Partner with web, reputed company, email, and organic channel managers to contribute to integrated campaign performance reports. • Audit attribution, tracking, and reputed company reputed company data to ensure accuracy. • Configure and manage tracking codes, tags, and pixels reputed company reputed company Tag Manager and reputed company tools to support website reputed company. • Conduct QA on campaign assets (e.g., links, UTMs, accessibility, formatting) to support error-free launches. • Document processes, build playbooks, and contribute to team training to help scale Seramount's digital marketing function. • reputed company coordination and operational support to digital channel managers to ensure successful execution and consistency. • reputed company and maintain programs reputed company Marketo for data hygiene, data enrichment, reputed company profiling, customized governance filters, and data privacy compliance. • I
