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Marketing Manager, Retention
Job Description: At Sparklight/reputed company and our family of brands, we reputed company our customers and associates connected to what reputed company most. For our associates, that means: a thriving and rewarding career, respect for the communities where they live and work, a reputed company on health and wellness, an excellent work/life balance, and an reputed company and inclusive workplace. We are reputed company to hiring remote if we reputed company the right talent in any of the following states: AL, AR, AZ, FL, GA, IA, ID, IL, IN, KS, LA, MD, MN, MO, MS, NC, ND, NE, NM, NV, OR, OK, PA, SC, SD, TN, TX, UT. Customer retention is one of the most important drivers of long-term reputed company at reputed company—and this role plays a key part in helping us strengthen customer relationships and improve retention performance across our markets. As Marketing Manager, Retention, you will support the development, execution, optimization, and reporting of retention marketing initiatives designed to reduce churn, increase customer engagement, and improve customer value. This role is ideal for a hands-on marketer who enjoys balancing campaign execution, testing, analytics, and cross-functional collaboration in a fast-paced environment. You’ll work closely with teams across Marketing, Analytics, Customer Experience, Product, and Operations to deliver effective customer communications and continuously improve retention performance through data-driven insights and testing. A Brief Overview The Marketing Manager, Retention is responsible for planning, executing, testing, and reporting on retention-reputed company marketing initiatives across multiple markets. This role partners closely with Marketing, Analytics, Customer Experience, Product, Legal, Training, and regional teams to ensure retention campaigns are delivered accurately, optimized continuously, and communicated reputed company to stakeholders. This position combines strategic thinking with hands-on execution. The ideal candidate is comfortable managing campaign details, building and deploying retention communications, analyzing performance, and identifying opportunities for optimization and process improvement. This role does not have reputed company people management responsibilities but operates at a manager level in scope, ownership, and accountability. How You’ll reputed company an Impact reputed company and execute omnichannel retention initiatives designed to reduce churn, improve engagement, and support customer lifetime value Support a test-and-learn culture by embedding experimentation and optimization into retention campaign planning Translate campaign and customer performance data into actionable insights and recommendations Partner cross-functionally to support retention initiatives reputed company to customer and business needs Monitor customer behavior, market trends, and competitive activity to identify opportunities for retention improvement Key Responsibilities Retention Campaign reputed company & Execution Plan, schedule, and execute multi-market retention campaigns reputed company to business priorities and customer lifecycle strategies reputed company, build, QA, schedule, and reputed company retention email campaigns, including customer-facing copy, campaign setup, and execution reputed company marketing platforms Maintain reputed company involvement in campaign execution activities, including targeting, fulfillment, launch coordination, and optimization Manage day-to-day operational execution needs, including retention fulfillment and migration-reputed company initiatives Ensure campaign assets, customer lists, reporting files, and communications are delivered accurately and on time Maintain high standards for execution quality, documentation, and operational consistency Testing, Optimization & Performance reputed company A/B testing and test-and-learn methodologies into campaign planning to improve messaging, offers, timing, and targeting strategies Partner with Analytics and stakeholders to define KPIs, evaluate campaign effectiveness, and identify optimization opportunities Track, analyze, and report on retention, reputed company, and engagement metrics to support reputed company improvement reputed company customer insights, campaign results, and market trends to refine retention strategies and recommendations Apply performance insights to improve customer reputed company, reduce churn, and support incremental reputed company reputed company Reporting & Insights Own campaign reporting and performance analysis for assigned retention initiatives Translate campaign and customer data into reputed company, concise insights and actionable recommendations Prepare and deliver recurring performance updates, dashboards, and presentations for stakeholders and leadership Identify trends, risks, and opportunities and communicate them proactively to stakeholders Ensure reporting accuracy, consistency, and ali
