Digital Advertising Manager, Paid Search & Social (Retail Media)

<div> <div><b>Harvest Group is a trusted integrated commerce agency that specializes in serving CPG suppliers looking to grow their business at Walmart, Target, Amazon, Kroger, Sam’s Club, Costco, and Harris Teeter. Harvest Group offers a connected commerce solution leading their clients with account management, digital content management, retail media management, and replenishment services. Established in 2006, our multi-functional team of retail experts leverages first-class systems and technologies to support our clients along every step of the retail journey.</b></div> <div> </div> <div><b>At Harvest Group, our culture and values are at the core of everything we do. This is evident in every area of our business – in our people, relationships, processes, and ultimately in how we serve our clients.  This approach has humbly allowed us the opportunity to receive the following awards:</b></div> <ul> <li><b>Inc Best Places to Work - 2025</b></li> <li><b>Great Place to Work Certified – 2024</b></li> <li><b>Fortune’s Best Workplaces for Women – 2024</b></li> <li><b>Fortune’s Best Medium Workplaces – 2024</b></li> <li><b>Fortune’s Best Consulting & Professional Services - 2024</b></li> <li><b>Business Intelligence Group Best Places to Work - 2023</b></li> </ul> <div><span style="color:#8B4513;"><b>Harvest Group Values</b></span></div> <ul> <li><b>Integrity: Doing what is right in all things</b></li> <li><b>Relationship: Pursuing depth, trust, and collaboration</b></li> <li><b>Service: Laboring for others with humility and care</b></li> <li><b>Excellence: Delivering extraordinary performance and results with humility</b></li> <li><b>Journey: Embracing our past and planning for our future with faith</b></li> </ul> <div> </div> <div><span style="color:#8B4513;"><b><u>Description</u></b></span></div> <div><b>We are seeking a Digital Advertising Manager to support search and social campaign execution within our fast-growing Media practice. This role is ideal for someone with 2–4 years of digital or retail media experience and hands-on expertise managing search (Google) and social (Meta, TikTok, and similar platforms) to drive performance to both DTC websites and Retailer.com destinations.</b></div> <div> </div> <div><b>In this role, you’ll work cross-functionally to activate full-funnel, commerce-first strategies that connect upper- and mid-funnel media directly to conversion and sales performance across DTC and retailer-owned ecommerce platforms. You will play a critical role in campaign setup, optimization, reporting, and innovation — with a direct impact on online sales, retail velocity, and brand growth across platforms including Amazon, Walmart.com, Target.com, Kroger, Instacart, and more.</b></div> <div> </div> <div><b>For this role we prefer that candidates are based out of the following states: AL, AR, AZ, CT, FL, GA, IA, ID, IL, IN, KS, KY, MD, MN, MO, MS, NV, NC, OH, OK, OR, PA, SC, TN, TX, UT, WA, or WI.</b> </div> <div> </div> <div><span style="color:#8B4513;"><b><u>Responsibilities</u></b></span></div> <ul> <li>Execute and optimize offsite search and social advertising campaigns across Google Ads (Search, Shopping, Performance Max) and paid social platforms (Meta, TikTok, etc.), with the explicit goal of driving traffic and conversion to DTC sites and Retailer.com product detail pages.</li> <li>Activate full-funnel media strategies that support awareness, consideration, and conversion, ensuring media investments are optimized for DTC revenue and Retailer.com sales performance.</li> <li>Collaborate closely with retail media client and channels leads, along with sales teams to ensure offsite media efforts are fully integrated and aligned to DTC and retailer ecommerce priorities.</li> <li>Champion Harvest Group values while delivering high-impact, performance-driven solutions for the brands we partner with.</li> <li>Monitor campaign performance and leverage platform and retailer reporting tools to evaluate how offsite media influences DTC KPIs and Retailer.com outcomes, translating data into actionable insights.</li> <li>Support audience strategy development, including prospecting, retargeting, and first-party audience activation, designed to move shoppers from offsite environments into DTC and retailer-owned purchase experiences.</li> <li>Contribute to media planning, pacing, and in-flight optimizations, ensuring budgets are allocated to maximize DTC conversions and Retailer.com sales lift.</li> <li>Assist in maintaining strong working relationships with platform partners (Google, Meta, TikTok) and retail stakeholders.</li> <li>Stay current on media trends, evolving measurement solutions, and retailer-specific attribution approaches that connect media exposure to DTC and Retailer.com performance.</li> </ul> <div style="margin-left:.5in;"> </div> <div><span style="color:#8B4513;"><b><u>Requirements:</u></b></span></div> <ul> <li>2–4 years of experience in digital advertising or retail media, with a strong emphasis on offsite search and/or paid social driving performance to DTC websites and Retailer.com environments.</li> <li>Hands-on experience managing campaigns in Google Ads and preferably at least one major paid social platform (Meta, TikTok, or similar), with conversion-focused optimization.</li> <li>Proven ability to manage end-to-end campaign execution, including setup, targeting, optimization, and reporting tied to DTC revenue and retailer ecommerce KPIs.</li> <li>Working knowledge of commerce-focused measurement, including ROAS, CPA, conversion rate, sales lift, and new-to-brand metrics.</li> <li>Familiarity with retail media networks and retailer ecommerce platforms (e.g., Amazon Ads, Walmart Connect, Target Roundel, Instacart Ads, Kroger Precision Marketing) is a strong plus.</li> <li>Strong analytical skills using Excel and reporting platforms such as Looker Studio, with the ability to translate performance data into clear recommendations tied to DTC and Retailer.com outcomes.</li> <li>Strong communication skills and the ability to collaborate across teams and present insights with clarity and confidence.</li> <li>A passion for commerce media, shopper behavior, and optimizing offsite media to drive downstream ecommerce performance.</li> </ul> <div> </div> <div><span style="color:#8B4513;"><b><u>What We Offer</u></b></span></div> <div>Harvest Group understands that investing in our people and culture are vital to successfully attracting and retaining top talent. Our goal is to offer competitive compensation and benefits packages to all employees. Each year, we invest time to research and evaluate how our packages line up with the latest market dynamics.</div> <div> </div> <div>We carefully consider a wide-ranging list of factors to determine compensation, including but not limited to level of job-related experience, knowledge, skills, location, etc. Base pay is just one component of the total compensation and benefits package.</div> <div> </div> <div>The national hiring range for this position is $70,000-$80,000/annually. Additionally, this position is eligible to participate in our bonus program.</div> <div> </div> <div>Our robust benefits package was created to help support employees physically, financially, and emotionally through life’s big milestones and in your everyday life. Benefits include but are not limited to Medical, Dental, Vision, 401K, PTO, Charitable Gift Matching Program, Volunteer Hours, and more!</div> <div> </div> <div><b><i>Our heart at Harvest is to provide and maintain a work environment that fosters diversity, inclusivity, authenticity, mutual respect, professionalism, and growth. Harvest Group is an equal opportunity employer that does not discriminate on the basis of race, creed, color, religion, age, marital status, familial status, national origin, ancestry, disability or handicap, sexual orientation, gender identity or expression, veteran status, and any other characteristic protected by applicable federal, state, or local laws.</i></b></div> <div> </div> <div><b>We encourage all interested candidates to apply.</b></div> </div><br>