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Social Media Business Analyst
About the position
Disney Direct to Consumer (DTC) includes premium streaming services with Hulu, a premium streaming service that offers premium originals, current season TV, a massive library of hit series and movies, and live television and Disney+ is the Disney-branded streaming service featuring an incomparable collection of content from its brands and franchises recognized and respected all over the world including Star Wars, Marvel, Pixar, Disney, and NatGeo. Our DTC team is looking for hardworking team-players to join the Viewer Experience team, who will thrive upon the legacy of Disney, and Hulu, embrace unconventional thinking, and who are passionate about contributing to The Walt Disney Company's direct-to-consumer (DTC) experience through strategic hard work and determination. Disney's Viewer Experience Team is seeking an enthusiastic and experienced Social Media Business Analyst to support operations across social media support channels (Twitter, Facebook, AppFollow) for Direct-to-Consumer (DTC) platforms, including Hulu and Disney+. The ideal candidate will be highly knowledgeable in the social media arena. They will have experience in data reporting and visualization, business analytics, performance and gap analysis, workflow development and documentation, roster and permissions management, project management acumen including workback scheduling and Gantt chart development. Additionally, they will have strong technical acumen and the ability to easily ramp on current and evolving (AI) social media technologies.
Responsibilities
- Create and manage a detailed and robust project tracking Airtable with automations and multiple views to facilitate ease of use for stakeholders
- Manage social reply global repository
- Run weekly scrums, track, coordinate and update all tasks and projects daily
- Attend launch meetings and run weekly internal launch syncs to plan launch related projects, strategize, and build out workback schedules
- Monitor cross org dependencies and update project Airtable as needed
- Execute global reporting, audits and gap analysis across systems for social replies, QC metrics; create ad-hoc reporting as needed
- Create documentation as needed across tools, platforms, and workflows
- Maintain and improve intake request form feeding social's project tracker Airtable
- Build and maintain accurate global headcount reporting and manage permission requests for social tools
- Partner with VX Social Leaders and cross team partners to support new business needs as they arise
Requirements
- Bachelor's degree or equivalent professional experience
- 3+ years' experience in a social media role
- High proficiency with X (Twitter) and Facebook platforms
- Elevated experience with social management platforms (ex: Sprout, Sprinklr, AppFollow) and analytics systems
- High proficiency with reporting tools (e.g., Tableau, Adobe Analytics, AirTable)
- Proficiency in Microsoft Suite, JIRA, Salesforce, Google Suite
- Strong technical acumen and project management experience
- Flexibility to support business needs during live TV events, outages, and crisis scenarios, which may include evenings and weekends
Nice-to-haves
- Familiarity with legal review processes, localization workflows
- Experience providing constructive feedback
