SEM Budget Operations Specialist, Paid Search Activation Job at Citibank (Switze

## SEM Budget Operations Specialist, Paid Search ActivationApplyremote type: Hybridlocations: New York New York United Statestime type: Full timeposted on: Posted Todayjob requisition id: 26975958Citi is looking for a Paid Search Budget Operations Specialist to take full ownership of budget governance, invoicing, and financial operations across paid search programs within the U.S. Consumer Cards Paid Media team — one of the largest card marketing operations in the United States. Sitting within the Paid Search Activation team, this role is central to ensuring every dollar of paid search investment is accurately tracked, reconciled, and optimised to support agile, data-informed decisions across campaigns and business lines. You will collaborate closely with Strategy, Ad Operations, Finance, and external vendors to deliver financial accuracy and operational control in a fast-paced, highly regulated environment.## Responsibilities* Manage end-to-end budget pacing across paid search campaigns on a daily, weekly, and monthly basis to ensure spend aligns with forecasts, purchase order constraints, and approved allocations.* Own the full invoicing process across all paid search platforms and vendors, covering invoice validation, discrepancy resolution, and payment coordination to maintain financial accuracy.* Lead monthly and quarterly reconciliation cycles, ensuring alignment between platform spend data, vendor invoices, and internal financial records.* Develop and maintain forecasting models for spend, cost per acquisition, and return on investment across brands, product lines, and channels to support quarterly and annual planning.* Coordinate purchase order tracking, accruals, and month-end close activities in partnership with Finance, ensuring all processes meet audit standards and procurement controls.* Build and maintain dashboards and reporting frameworks that give stakeholders clear visibility into budget health, pacing performance, and financial outcomes.* Identify and implement opportunities to streamline budgeting, invoicing, and reconciliation workflows through automation and tooling, improving the efficiency and scalability of financial operations.* Act as the primary point of contact between Marketing and Operations for all paid search budget governance, ensuring consistent communication and alignment across teams.## Required qualifications & skills* 4–7 years of experience in budget operations, financial management, or media operations within a digital marketing or advertising environment.* Demonstrated ability to own end-to-end invoicing and reconciliation processes, including invoice validation, discrepancy resolution, accruals, and coordination with Finance and external vendors.* Advanced proficiency in Excel or Google Sheets, with hands-on experience building and maintaining financial models for pacing, forecasting, and reconciliation.* Practical experience with advertising platform billing systems, including Google Ads, Microsoft Ads, or SA360, combined with familiarity with procurement processes, purchase order management, and month-end close.* Track record of managing large-scale budgets within complex, cross-functional organisations while maintaining a high standard of accuracy and financial control.* Clear understanding of financial controls, audit requirements, and governance frameworks, with experience operating within a regulated environment.* Ability to translate financial data into clear, actionable insights that inform budget allocation and business decision-making across multiple stakeholders.## Beneficial skills & qualifications* A Master's degree in a relevant field such as Finance, Business, or Marketing.* Experience working within a matrixed organisation where budget decisions span multiple business lines and require cross-functional alignment.* Familiarity with workflow automation or tooling that supports financial operations, reconciliation, or reporting at scale.## What we offerJoining Citi's U.S. Consumer Cards Paid Media team means working at the centre of one of the most significant digital marketing operations in financial services, where your financial expertise directly shapes how investment is deployed across millions of customer touchpoints. This is a role with real ownership, clear impact, and the opportunity to grow within a high-performing, collaborative team focused on innovation and results.* A hybrid working arrangement with 3 days in the office and 2 days working remotely, giving you flexibility alongside meaningful in-person collaboration.* Ownership of a critical financial operations function within a large-scale, high-visibility paid media programme, with direct influence on how budgets are governed and optimised.* Access to learning and development opportunities that support your growth in financial operations, digital marketing, and cross-functional stakeholder management.* The opportunity to work alongside Strategy, Ad Operations, Finance, and vendor teams, building broad expertise and strong professional relationships across the business.* A performance-driven environment where your analytical rigour and process improvements have a measurable impact on campaign efficiency and financial outcomes.* Competitive financial wellbeing benefits as part of Citi's broader employee offering, supporting your long-term financial security.Apply now to bring your financial operations expertise to a role where precision, collaboration, and impact go hand in hand at one of the world's leading financial institutions.------------------------------------------------------## **Job Family Group:**Marketing------------------------------------------------------## **Job Family:**Advertising, Branding and Media------------------------------------------------------## **Time Type:**Full time------------------------------------------------------## **Primary Location:**New York New York United States------------------------------------------------------## **Primary Location Full Time Salary Range:**$78,320.00 - $109,280.00In addition to salary, Citi’s offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.------------------------------------------------------## **Most Relevant Skills**Please see the requirements listed above.------------------------------------------------------## **Other Relevant Skills**For complementary skills, please see above and/or contact the recruiter.------------------------------------------------------## **Anticipated Posting Close Date:**Jul 07, 2026------------------------------------------------------*Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law.*#J-18808-LjbffrIn Summary: Citi is looking for a Paid Search Budget Operations Specialist to take full ownership of budget governance, invoicing, and financial operations across paid search programs . The role is central to ensuring every dollar of paid search investment is accurately tracked, reconciled, and optimised to support agile, data-informed decisions across campaigns and business lines .En Español: ## SEM Especialista en Operaciones Presupuestarias, Activación de Búsqueda Pagada Tipo Remote: Hybridlocations: New York Nueva York Estados Unidos Tipo estadístico: Full timeposted on: Posted Todayjob requisition id: 26975958Citi está buscando un especialista en operaciones presupuestarias pagadas para tomar plena propiedad del gobierno presupuestario, la facturación y las operaciones financieras a través de programas de búsqueda pagados dentro de los EE.UU. Colaborará estrechamente con Estrategia, Operaciones de Publicidad, Finanzas y proveedores externos para ofrecer la exactitud financiera y el control operativo en un entorno rápido y altamente regulado.## Responsabilidades* Gestionar el ritmo del presupuesto completo a través de campañas de búsqueda pagadas sobre una base diaria, semanal y mensual para garantizar que los gastos se alineen con las previsiones, restricciones de pedidos de compra y asignaciones aprobadas.* Aprovechará todo el proceso de facturación entre todas las plataformas de búsquea y vendedores de pago, abarcando la validación de cuentas, resolución de discrepancias y coordinación de Google Ads para mantener la precisión financiera.* Liderá ciclos mensuales y trimestrales de reconciliación, asegurando el equilibrio entre los datos de la plataforma de pagos, los vendedores y los registros financieros y mantendrá los modelos de pronóstico para gestionar las transacciones comerciales, gestión de pérdidas por adquisición y devoluciones, así como desarrollar conocimientos personales y sistemas de contabilidad internos, mejorar las capacidades de los clientes potenciales y la calidad de sus operaciones de mercadotecnia, controlar las líneas de negocio y los procesos de compra e inversiones, procesos anuales y los procedimientos de compraventación, compras y la información, incluida en el sistema de contratación de billetera o de mensajería de anuncios, etc.****** El equipo de Consumer Cards Paid Media significa trabajar en el centro de una de las operaciones de marketing digital más importantes en los servicios financieros, donde su experiencia financiera moldea directamente cómo se despliegan las inversiones a través de millones de puntos de contacto del cliente. Este es un papel con una propiedad real, impacto claro y la oportunidad de crecer dentro de un equipo colaborativo de alto rendimiento centrado en innovación y resultados.* Un acuerdo de trabajo híbrido con 3 días en la oficina y 2 días trabajando remotamente, dándole flexibilidad junto a una colaboración personal significativa. * Propiedad de una función crítica de operaciones financieras en un programa de medios de comunicación pagados de gran escala y alta visibilidad, con influencia directa sobre cómo se gobiernan y optimizan los presupuestos. * Acceso a oportunidades de aprendizaje y desarrollo que apoyan su crecimiento en las operaciones financieros, digitales y gestión entre partes interfuncionales. * La oportunidad de trabajar junto a equipos estratégicos, operativos publicitarios, financieros y vendedores, desarrollando amplia experiencia y fuertes relaciones profesionales en todo el mundo. Citi ofrece beneficios competitivos para los empleados, que incluyen: cobertura médica, dental y de visión; 401 (k); seguro de vida, accidente e incapacidad; y programas de bienestar. Citi también ofrece paquetes de tiempo libre remunerado, incluyendo vacaciones planificadas (vacaciones), días libres no planeados (descanso por enfermedad) y vacaciones pagadas. Para obtener más información sobre los beneficios del empleado ciudadano, visite citibenefits.com. Las ofertas disponibles pueden variar según la jurisdicción, el nivel laboral y la fecha de contratación.-------------------------------------------------# **Las habilidades más relevantes** Por favor vea los requisitos enumerados anteriormente.