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Lead Product Manager, MarTech Analytics & Data Capture
<p>Hello and welcome! We are excited to announce an opportunity to join our dynamic team at General Motors as a Lead Product Manager for MarTech Analytics & Data Capture. This role is crucial in driving the success of our marketing technology initiatives and ensuring accurate data capture for all of our marketing efforts. As the Lead Product Manager, you will play a key role in shaping the future of our marketing strategies. We are looking for a highly motivated and experienced individual who is passionate about leveraging data to drive business growth. If you have a strong background in MarTech and a track record of success in data analytics and product management, we would love to hear from you. Read on for more details about this exciting opportunity and how you can make an impact at General Motors. -Develop and implement effective marketing technology strategies to support business goals -Lead and manage a team of product managers to ensure successful implementation of MarTech initiatives -Oversee data capture processes and ensure accuracy and consistency across all marketing efforts -Collaborate with cross-functional teams, including marketing, sales, and IT, to identify and prioritize data needs for various campaigns and projects -Conduct market research and analysis to identify opportunities for growth and improvement in MarTech analytics -Stay up-to-date with industry trends and advancements in marketing technology to continuously improve and optimize processes -Create and maintain a roadmap for MarTech analytics and data capture, setting clear goals and timelines for implementation -Work closely with data teams to ensure proper data governance and compliance with privacy regulations -Communicate effectively with stakeholders at all levels, including presenting data and insights to senior leadership -Identify and address any issues or challenges that may arise in regards to MarTech analytics and data capture -Continuously monitor and analyze data to identify areas for improvement and make data-driven recommendations for future initiatives -Train and mentor team members on best practices for product management and data analytics.</p><p>General Motors is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.</p>
