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AVP, P&C DTC Performance Marketing - Media
Why USAA?
At USAA, our mission is to empower our members to achieve financial security through highly competitive products, exceptional service and trusted advice. We seek to be the #1 choice for the military community and their families.
Embrace a fulfilling career at USAA, where our core values – honesty, integrity, loyalty and service – define how we treat each other and our members. Be part of what truly makes us special and impactful.
The Opportunity
Overview:
USAA is seeking an AVP, P&C DTC Performance Marketing - Media to provide executive oversight for the compliant planning and execution of initiatives that optimize the organization's go-to-market resources within the broader business plan. This executive leadership role will lead a team of highly talented marketing channel professionals, responsible for developing and executing P&C’s paid media and owned channel marketing strategy to drive profitable growth. This role includes overseeing the planning, execution, budget management, and ongoing optimization of marketing campaigns across paid and owned channels, with an emphasis on digital and complemented with affiliate marketing and offline channels, including direct mail. The role requires developing data-driven insights to continually optimize the performance and relevancy of marketing channels and the member experience. A key component is building and leading a high-performing team of employees who possess a broad range of advanced expertise in channel management, campaign execution, and business knowledge.
The Team:
The USAA P&C Marketing team plays a pivotal role in driving growth for USAA, with laser focus on our mission to serve the military community and their families. Our objective is to achieve profitable growth in various P&C products in a direct-to-consumer distribution model and through strategic partners. Our team of Marketing experts is dedicated to understanding the unique needs of current and potential USAA members, ensuring that we deliver targeted messages at the right time to drive consideration and conversion of USAA products. We are experts in direct marketing channels and firmly believe in making data-driven investment decisions.
We offer a flexible work environment that requires an individual to be in the office 4 days per week. This position can be based in San Antonio, TX; Plano, TX; Phoenix, AZ; Tampa, FL; Charlotte, NC; Colorado Springs, CO; or Chesapeake, VA.
***Relocation assistance is available for this position***
What You’ll Do:
Oversees the development of go-to-market, execution plans, and channel marketing support plans. Serves as a subject matter expert in understanding, collecting and coordinating channel marketing requirements.
Monitors results via business plan assessment and through implementing changes to plans to drive desired results. Identifies new/emerging channels, resources and intermediaries and develops integrated strategies, plans and programs to leverage these opportunities.
Responsible for the development of strategic capability roadmaps that include operational and technology paths necessary to deliver future business needs.
Provides consultation and decision-making support for the development and implementation of new channel management and optimization capabilities necessary to measure performance, test and learn and drive digital marketing insights.
Researches and keeps abreast of new and emerging industry technologies and trends that can affect the application of channel management and optimization approaches.
Oversees the effective deployment of Machine Learning (ML) and Automated Intelligence (AI) platforms to drive improved performance and automation at scale.
Accountable for overall effective delivery of end-to-end marketing channel management processes and experiences and serves as the executive sponsor for channel marketing data and information requirements.
Identifies emerging third-party relationship opportunities to support future business needs.
Manages the risk and performance associated with large scale third-party contracts in support of USAA’s compliance initiatives.
Briefs C-Suite leadership on key initiatives and outcomes related to marketing channels.
Builds and oversees a team of employees for assigned functional area through ongoing execution of recruiting, development, retention, coaching and support, performance management, and managerial activities.
Ensures risks associated with business activities are effectively identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures.
What You Have:
Bachelor’s degree; OR 4 years of related experience (in addition to the minimum years of experience required) may be substituted in lieu of degree.
10 years of progressive experience in sales/marketing, developing strategies, managing major initiatives and delivering results within a complex matrix environment.
6 years of people leadership experience in building, managing and/or developing high-performing teams.
2 years of experience working with Machine Learning (ML) and Automated Intelligence (AI) platforms to drive improved performance and automation at scale.
Marketing process excellence orientation with experience in managing and optimizing compliant marketing channels/campaigns in a highly regulated environment.
In depth experience operating and leading in an agile environment.
In depth experience using data and metrics to measure impact and resolve improvements to deliver more effective ROI.
Demonstrated knowledge and application of industry-related risk management and compliance framework and guidelines to include relevant laws, regulatory, compliance, industry regulations and regulatory data sources.
Development of strategic capability roadmaps to deliver against future business needs.
Experience developing multi-marketing channel/campaign goals and demonstrated ability to achieve goals.
Demonstrated of ability to effectively engage with and influence C-Suite leaders.
Experience collaborating with key resources and stakeholders, influencing decisions and managing work to achieve strategic goals.
Executive-level business acumen in the areas of business planning, operations, industry practices and emerging trends.
Knowledge of federal laws, rules, and regulations to include: UDAAP, OCC Bulletin 2013-29: Third-Party Relationships: Risk Management Guidance, Reg W, Info Security and Privacy Standards (such as GLBA; TCPA; GDPR; CCPA; Privacy).
What Sets You Apart:
10+ years of experience in digital marketing leadership, with a strong focus on managing and optimizing large budgets across paid and lifecycle marketing channels (Video, Social, Display, Paid Search, Affiliates, Email, SMS, Emerging Channels) to drive measurable customer acquisition and deepening outcomes; Strong knowledge of insurance product and D2C distribution across Property & Casualty products is ideal.
Demonstrated ability to partner to use data-driven insights to inform test prioritization, optimize campaigns, and improve ROI.
Proven track record of developing and/or leveraging AdTech and MarTech ecosystems and tools to deliver performance improvements and marketing automation at scale; hands-on experience with Salesforce is a plus
2+ years of experience working with Machine Learning and AI to drive improved performance and automation at scale
Skilled in executive-level communication, with the ability to distill complex insights into clear, actionable recommendations for senior leadership.
Deep understanding of marketing compliance and risk management frameworks, including data integrity/privacy practices and regulatory guidelines; marketing process excellence orientation with experience in managing and optimizing compliant marketing channels/campaigns in a highly regulated environment
Proven leadership skills including the ability to influence, transparent and clear communicating style, ongoing talent development, and develop of strategic capability roadmaps to deliver against future business needs with an entrepreneurial spirit
Demonstrated success operating in leading in an Agile cross-functional environment, driving strategic capability roadmaps and fostering talent development.
Compensation range: The salary range for this position is: $195,230 - $351,410.
USAA does not provide visa sponsorship for this role. Please do not apply for this role if at any time (now or in the future) you will need immigration support (i.e., H-1B, TN, STEM OPT Training Plans, etc.).
Compensation: USAA has an effective process for assessing market data and establishing ranges to ensure we remain competitive. You are paid within the salary range based on your experience and market data of the position.
Employees may be eligible for pay incentives based on overall corporate and individual performance and at the discretion of the USAA Board of Directors.
The above description reflects the details considered necessary to describe the principal functions of the job and should not be construed as a detailed description of all the work requirements that may be performed in the job.
Long Term Incentive Plan: Cash payment for Executive level roles only, representing a cash payment which is both time and performance based.
Benefits: At USAA our employees enjoy best-in-class benefits to support their physical, financial, and emotional wellness. These benefits include comprehensive medical, dental and vision plans, 401(k), pension, life insurance, parental benefits, adoption assistance, paid time off program with paid holidays plus 16 paid volunteer hours, and various wellness programs. Additionally, our career path planning and continuing education assists employees with their professional goals.
For more details on our outstanding benefits, visit our benefits page on USAAjobs.com.
Applications for this position are accepted on an ongoing basis, this posting will remain open until the position is filled. Thus, interested candidates are encouraged to apply the same day they view this posting.
USAA is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
