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Marketing Performance Lead

July 4, 2026

The Marketing Performance Lead drives end-to-end marketing measurement and analytics, delivering actionable insights that optimize campaign performance, improve funnel conversion, and maximize demand generation effectiveness. Working closely with Marketing, Inside Sales, and Data teams, this role ensures accurate reporting, consistent performance measurement, and clear visibility into business results. As a senior individual contributor, the Marketing Performance Lead uses data-driven recommendations to guide marketing investment decisions and support revenue growth. Why join us: Culture: Join a supportive and inclusive work environment where collaboration, respect, and open communication are at the core of everything we do. Competitive Compensation: We offer highly competitive compensation and a total rewards package, ensuring that your hard work and dedication are recognized and rewarded accordingly. Flexibility: We understand the importance of work-life balance and offer various flexible schedules to help you manage your personal and professional commitments effectively. Technology: Work with state-of-the-art tools and technologies that empower you to excel in your role and stay at the forefront of industry trends. Employee Assistance Programs: We care about you! You and your family will have access to LYRA, an industry leading platform that provides comprehensive support and a myriad of resources to help support your physical, mental, financial and social well-being. Opportunity: A continuous focus on professional development with many opportunities for training & career growth. Safety Focused: We care about you and have developed a 24/7 safety mindset that is showcased throughout every facet of the organization. What You’ll Do: Own Marketing Performance Reporting & Insights <ul style="margin-top: 0cm; margin-bottom: 0cm;"> <li style="margin: 0cm 0cm 0cm 0px; line-height: normal; font-size: 12pt; font-family: Aptos, sans-serif;">Design, build, and evolve dashboards and reporting across all funnel stages (engagement, leads, MQL, SQL, opportunities, revenue)</li> <li style="margin: 0cm 0cm 0cm 0px; line-height: normal; font-size: 12pt; font-family: Aptos, sans-serif;">Define and standardize KPIs, funnel definitions, and performance views across teams</li> <li style="margin: 0cm 0cm 0cm 0px; line-height: normal; font-size: 12pt; font-family: Aptos, sans-serif;">Deliver recurring and ad hoc insights to support day-to-day and strategic decision-making</li> <li style="margin: 0cm 0cm 0cm 0px; line-height: normal; font-size: 12pt; font-family: Aptos, sans-serif;">Serve as the subject matter expert for marketing performance analytics</li> </ul> Drive Funnel Performance & Demand Efficiency <ul style="margin-top: 0cm; margin-bottom: 0cm;"> <li style="margin: 0cm 0cm 0cm 0px; line-height: normal; font-size: 12pt; font-family: Aptos, sans-serif;">Analyze full-funnel performance to identify conversion gaps, bottlenecks, and leakage points</li> <li style="margin: 0cm 0cm 0cm 0px; line-height: normal; font-size: 12pt; font-family: Aptos, sans-serif;">Evaluate demand generation performance using key metrics (conversion rates, cost per lead, cost per MQL, ROI)</li> <li style="margin: 0cm 0cm 0cm 0px; line-height: normal; font-size: 12pt; font-family: Aptos, sans-serif;">Identify performance drivers across campaigns, channels, and segments</li> <li style="margin: 0cm 0cm 0cm 0px; line-height: normal; font-size: 12pt; font-family: Aptos, sans-serif;">Translate analysis into clear, actionable recommendations to improve performance across Marketing and Inside Sales</li> </ul> Lead Advanced Measurement & Attribution (MMM + MTA) <ul style="margin-top: 0cm; margin-bottom: 0cm;"> <li style="margin: 0cm 0cm 0cm 0px; line-height: normal; font-size: 12pt; font-family: Aptos, sans-serif;">Apply and interpret advanced measurement approaches, including media mix modeling (MMM) and multi-touch attribution (MTA)</li> <li style="margin: 0cm 0cm 0cm 0px; line-height: normal; font-size: 12pt; font-family: Aptos, sans-serif;">Translate model outputs into actionable insights that inform media and channel-level investment decisions</li> <li style="margin: 0cm 0cm 0cm 0px; line-height: normal; font-size: 12pt; font-family: Aptos, sans-serif;">Provide data-driven perspectives on how spend should be distributed across campaigns, channels, and tactics based on performance</li> <li style="margin: 0cm 0cm 0cm 0px; line-height: normal; font-size: 12pt; font-family: Aptos, sans-serif;">Challenge assumptions on channel and campaign effectiveness by identifying true performance drivers</li> <li style="margin: 0cm 0cm 0cm 0px; line-height: normal; font-size: 12pt; font-family: Aptos, sans-serif;">Partner with Data Science, Analytics, or external partners to ensure models reflect accurate inputs and business context</li> <li style="margin: 0cm 0cm 0cm 0px; line-height: normal; font-size: 12pt; font-family: Aptos, sans-serif;">Evolve measurement approaches to improve visibility into incrementality and overall marketing impact</li> </ul> Performance Insights & Scenario Analysis <ul style="margin-top: 0cm; margin-bottom: 0cm;"> <li style="margin: 0cm 0cm 0cm 0px; line-height: normal; font-size: 12pt; font-family: Aptos, sans-serif;">Analyze historical performance trends to provide clarity on demand generation, conversion, and pipeline health</li> <li style="margin: 0cm 0cm 0cm 0px; line-height: normal; font-size: 12pt; font-family: Aptos, sans-serif;">Develop scenario-based analyses to evaluate the potential impact of changes in volume, conversion rates, or channel mix</li> <li style="margin: 0cm 0cm 0cm 0px; line-height: normal; font-size: 12pt; font-family: Aptos, sans-serif;">Connect performance data to business outcomes to support informed discussions on growth and efficiency</li> <li style="margin: 0cm 0cm 0cm 0px; line-height: normal; font-size: 12pt; font-family: Aptos, sans-serif;">Provide clear, fact-based perspectives that highlight trade-offs across channels and performance drivers</li> </ul> Ensure Data Quality & Measurement Integrity <ul style="margin-top: 0cm; margin-bottom: 0cm;"> <li style="margin: 0cm 0cm 0cm 0px; line-height: normal; font-size: 12pt; font-family: Aptos, sans-serif;">Identify data quality issues, inconsistencies, and reporting gaps impacting performance visibility</li> <li style="margin: 0cm 0cm 0cm 0px; line-height: normal; font-size: 12pt; font-family: Aptos, sans-serif;">Partner with Data and IT teams to improve data reliability and reporting consistency</li> <li style="margin: 0cm 0cm 0cm 0px; line-height: normal; font-size: 12pt; font-family: Aptos, sans-serif;">Ensure alignment of definitions, logic, and reporting outputs across systems and teams</li> <li style="margin: 0cm 0cm 0cm 0px; line-height: normal; font-size: 12pt; font-family: Aptos, sans-serif;">Build confidence in marketing data through validation, governance, and consistency</li> </ul> What you bring: <ul style="margin-bottom: 0cm; margin-top: 0px;"> <li style="margin: 0cm 0cm 0cm 0px; line-height: 15pt; font-size: 12pt; font-family: Aptos, sans-serif;">Post-secondary education in Marketing, Business, Analytics, or a related field. </li> <li style="margin: 0cm 0cm 0cm 0px; line-height: 15pt; font-size: 12pt; font-family: Aptos, sans-serif;">6–8 years of experience in marketing analytics, marketing operations, revenue analytics, or a similar role. </li> <li style="margin: 0cm 0cm 0cm 0px; line-height: 15pt; font-size: 12pt; font-family: Aptos, sans-serif;">Strong experience working with CRM platforms, preferably Salesforce, and complex funnel data. </li> <li style="margin: 0cm 0cm 0cm 0px; line-height: 15pt; font-size: 12pt; font-family: Aptos, sans-serif;">Proven ability to develop and own performance reporting in a multi-channel marketing environment. </li> <li style="margin: 0cm 0cm 0cm 0px; line-height: 15pt; font-size: 12pt; font-family: Aptos, sans-serif;">Expertise in translating data and analysis into actionable recommendations that drive business results. </li> <li style="margin: 0cm 0cm 0cm 0px; line-height: 15pt; font-size: 12pt; font-family: Aptos, sans-serif;">Strong analytical, problem-solving, and critical-thinking skills. </li> <li style="margin: 0cm 0cm 0cm 0px; line-height: 15pt; font-size: 12pt; font-family: Aptos, sans-serif;">Ability to communicate complex insights clearly to diverse stakeholders. </li> <li style="margin: 0cm 0cm 0cm 0px; line-height: 15pt; font-size: 12pt; font-family: Aptos, sans-serif;">Comfortable challenging assumptions and influencing decisions through data-driven storytelling. </li> <li style="margin: 0cm 0cm 0cm 0px; line-height: 15pt; font-size: 12pt; font-family: Aptos, sans-serif;">Self-starter who thrives in ambiguous environments and collaborates effectively across teams.</li> <li style="margin: 0cm 0cm 0cm 0px; line-height: 107%; font-size: 12pt; font-family: Aptos, sans-serif;">English proficiency is required to support the full North American business.</li> <li style="margin: 0cm 0cm 8pt 0px; line-height: 107%; font-size: 12pt; font-family: Aptos, sans-serif;">Legal Authorization to work in the US is required. We will not sponsor individuals for employment visas now or in the future for this job opening.</li> </ul> The expected annual salary range for this role is $80,000 - $100,000 a year. Please note the compensation information shown above is a general guideline only. Salaries are based upon candidate skills, experience, and qualifications, candidate’s geographical location, as well as market and business considerations. Here at Superior Plus Propane, we are an equal opportunity employer committed to the inclusion and accommodation of all individuals, we welcome all qualified candidates to apply. If you have an accommodation need during the recruitment & selection process, we encourage you to connect with us at <a rel="noopener" href="mailto:sppcareers@superiorpluspropane.com" target="_blank">sppcareers@superiorpluspropane.com</a> to let us know how we can enhance your experience.

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