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Category Insights Manager, Kroger
About the position
Kenvue is seeking a Category Insights Manager for Kroger, focusing on Self Care categories. Kenvue, built on over a century of heritage and rooted in science, is the home of iconic brands like NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON’S®, and BAND-AID®. The global team of approximately 22,000 people is passionate about insights, innovation, and committed to delivering the best products to customers, impacting millions of people daily. The company values putting people first, caring fiercely, earning trust with science, and solving with courage. This role reports to the Director Category Excellence FDC and is a hybrid position located in Cincinnati, Ohio.
Responsibilities
- Serve as Category Manager of insights and analytics for specified categories – Self Care categories at Kroger
- Provide unbiased strategic and tactical insights and recommendations to the customer buyers on distribution, shelving, merchandising, pricing and promotional opportunities to improve category performance
- Provide superior support to the customer during planogram reset process
- Uncover business opportunities with deep-dive analytics using a variety of resources including, but not limited to, syndicated data, marketplace and household panel assessments, and ad/promotion review
- Work with internal shopper/category partners on research opportunities: provide voice-of-customer, facilitate research projects, and activate findings to be customer-specific
- Work with Customer Development Manager and internal business partners on category strategy development including growth plans for focus segments/brands, regional/demographic opportunities, and assortment gaps
- Influence and execute the planograms activation with merchandising improvements, efficient assortment, and planogram versioning solutions
- Proactively integrate customer-specific insights into category management process
- Conduct store visits to monitor merchandising status by taking photos and providing presence improvement suggestions
- Develop, leverage and share best-practices to enhance the entire category management team
Requirements
- Minimum of a bachelor’s degree is required
- Minimum of five years in customer insights, category insights/management, consumer or relevant business experience
- Ability to understand and interpret shopper and category insights research and a strong understanding of syndicated data (IRI/Circana or Nielsen)
- Working knowledge of how to build and manipulate customer planograms by utilizing planogram software (JDA/Blue Yonder, Apollo)
- Knowledge of computer technology, analytical software programs, MS Office Suite and database management, including development of queries and assessment of data to draw accurate conclusions
- Strong presentation skills and ability to tailor presentation style to a variety of key decision makers
- Ability to understand, interpret and communicate complex information across multiple levels
- Ability to develop and oversee the execution of project plans and to implement, execute and draw conclusions from a variety of customer, shopper and category studies
Benefits
- Annual base salary for new hires in this position ranges: \$124,100.00 - \$175,200.00
- Competitive Benefit Package
- Paid Company Holidays, Paid Vacation, Volunteer Time & More!
- Learning & Development Opportunities
- Kenvuer Impact Networks
- Total Rewards at Kenvue include salary, bonus (if applicable) and benefits.
